featured CMS Clarifies OTC and Prescription Hearing Benefits: What Hearing-Aid Suppliers Should Know
CMS materials describe an October 1, 2026 Medicare Plan Finder update designed to help shoppers distinguish prescription hearing-aid benefits from OTC benefits. For hearing-aid suppliers, the takeaway is not that...
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Phonak EON Brings New AI and Auracast Features to Prescription Hearing Care
Phonak’s new EON family combines prescription fitting, AI-based sound processing, Auracast connectivity and rechargeable RIC designs. Here is what the launch means—and does not mean—for OTC brands.
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Unbundled Hearing Care Is Expanding: What the Soundly–AARP Program Signals for Hearing Aid Brands
Soundly’s new AARP hearing-care program combines discounts, transparent device pricing, unbundled services, OTC and prescription options, and provider access. Here is what the model signals for hearing-aid brands, distributors, and...
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