Industry News & Trends

A new study compared one prescription and five OTC hearing-aid models in 30 older adults using audiometry, speech tests, and real-ear measurements. Its modest scale and mixed endpoints offer a...

October’s hearing-protection campaigns create an opportunity for manufacturers and distributors to share practical, accurate education. The key is to distinguish hearing aids, which support listening for eligible users, from hearing...

A long feature list does not automatically help a customer choose. Hearing-aid brands can build clearer product communication by connecting verified functions to real listening situations, explaining limitations, and keeping...

A MED-EL-commissioned online survey across ten countries found that respondents most often valued hearing for communication and connection, while many felt society did not understand hearing loss well. For hearing-aid...

CMS materials describe an October 1, 2026 Medicare Plan Finder update designed to help shoppers distinguish prescription hearing-aid benefits from OTC benefits. For hearing-aid suppliers, the takeaway is not that...

The 2026 Hearing Technology Innovator Awards span hearing-aid form factors, OTC products, processing, assistive technology and service delivery. For product teams, the category mix can help frame market questions—but awards...