Industry News & Trends

For an OTC hearing aid, the box and instructions are part of the product experience and regulatory file. This checklist helps brand owners review required information, usability and revision control...

Phonak’s new EON family combines prescription fitting, AI-based sound processing, Auracast connectivity and rechargeable RIC designs. Here is what the launch means—and does not mean—for OTC brands.

WHO’s updated dementia-risk guidance has renewed attention on hearing care. This checklist helps device brands separate guideline context, association, intervention evidence, product claims, and appropriate consumer action.

AI patient-activation platforms are moving into hearing care. Device brands need more than leads: they need governed content, accurate product data, clear handoffs, support readiness, privacy boundaries, and measurable outcomes.

A feature list tells buyers what exists, but not why it matters—or what evidence supports the message. This framework connects specifications, user situations, proof, limitations, and channel language.

A community hearing programme needs more than a shipment of devices. This practical checklist helps procurement teams evaluate products, training, consumables, follow-up, logistics, and supplier accountability.