Industry News & Trends

Meta’s smart glasses now include selected hearing-adjacent features such as Conversation Focus or live captions, depending on the model. For OTC hearing-aid brands, the development highlights the need to define...

HIA and HLAA’s “Sounds of America” campaign invites people to reflect on the sounds that connect them to home and community. For hearing-device brands and distributors, the initiative offers a...

Tomore will present its latest digital hearing-aid portfolio at EUHA 2026 in Hanover. The Shenzhen-based manufacturer brings product design, a 15-person engineering team, ISO 13485 quality-system experience and integrated production...

Specifications do not prepare a distributor to answer setup, fitting, care and escalation questions. A structured partner-training system turns product knowledge into a more consistent customer experience.

A major hearing-industry transaction is moving through its next corporate steps. Independent brands should separate confirmed facts from speculation and review their own channel and supplier resilience.

A new in-store tinnitus-device rollout highlights growing retail interest. Brand success still depends on evidence-based claims, clear user guidance and appropriate referrals.