Industry News & Trends

Hearing aids are one part of accessible communication. Brands can create stronger customer journeys by coordinating amplification with captions, written guidance, support, and telehealth tools.

Soundly’s new AARP hearing-care program combines discounts, transparent device pricing, unbundled services, OTC and prescription options, and provider access. Here is what the model signals for hearing-aid brands, distributors, and...

Recent industry results point to improving demand, but growth can expose weak forecasting, change control, training, and support. Here are five questions B2B buyers should use to assess hearing-aid supplier...

Illinois Public Act 104-0636 focuses attention on how hearing care plans describe benefits, discounts, covered items, and ownership. Even outside Illinois, B2B brands can use the moment to audit channel...

For a hearing-aid brand, the customer experience begins—not ends—when the device ships. A practical onboarding system can improve knowledge and self-management while giving partners better data about fit, setup, support,...

A new international working group is examining how hearing accessibility rules can become more consistent, verifiable, and technology-neutral. Here is what hearing aid brands and OEM/ODM buyers should prepare for...