Industry News & Trends

Phonak’s new EON family combines prescription fitting, AI-based sound processing, Auracast connectivity and rechargeable RIC designs. Here is what the launch means—and does not mean—for OTC brands.

Consumer earbuds are moving closer to regulated hearing care, but adding amplification is not enough. Product teams must align intended use, hardware, software, evidence, labelling, usability, and support.

Soundly’s new AARP hearing-care program combines discounts, transparent device pricing, unbundled services, OTC and prescription options, and provider access. Here is what the model signals for hearing-aid brands, distributors, and...