Industry News & Trends

A new study compared one prescription and five OTC hearing-aid models in 30 older adults using audiometry, speech tests, and real-ear measurements. Its modest scale and mixed endpoints offer a...

October’s hearing-protection campaigns create an opportunity for manufacturers and distributors to share practical, accurate education. The key is to distinguish hearing aids, which support listening for eligible users, from hearing...

A long feature list does not automatically help a customer choose. Hearing-aid brands can build clearer product communication by connecting verified functions to real listening situations, explaining limitations, and keeping...

CMS materials describe an October 1, 2026 Medicare Plan Finder update designed to help shoppers distinguish prescription hearing-aid benefits from OTC benefits. For hearing-aid suppliers, the takeaway is not that...

The 2026 Hearing Technology Innovator Awards span hearing-aid form factors, OTC products, processing, assistive technology and service delivery. For product teams, the category mix can help frame market questions—but awards...

Meta’s smart glasses now include selected hearing-adjacent features such as Conversation Focus or live captions, depending on the model. For OTC hearing-aid brands, the development highlights the need to define...