Industry News & Trends

For an OTC hearing aid, the box and instructions are part of the product experience and regulatory file. This checklist helps brand owners review required information, usability and revision control...

Soundly’s new AARP hearing-care program combines discounts, transparent device pricing, unbundled services, OTC and prescription options, and provider access. Here is what the model signals for hearing-aid brands, distributors, and...

Recent industry results point to improving demand, but growth can expose weak forecasting, change control, training, and support. Here are five questions B2B buyers should use to assess hearing-aid supplier...

Illinois Public Act 104-0636 focuses attention on how hearing care plans describe benefits, discounts, covered items, and ownership. Even outside Illinois, B2B brands can use the moment to audit channel...