注目の What a New OTC Hearing-Aid Study Can Teach Product Teams About Evidence
A new study compared one prescription and five OTC hearing-aid models in 30 older adults using audiometry, speech tests, and real-ear measurements. Its modest scale and mixed endpoints offer a...
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Hearing Protection Month: A Clear Role for Hearing-Aid Brands and Distributors
October’s hearing-protection campaigns create an opportunity for manufacturers and distributors to share practical, accurate education. The key is to distinguish hearing aids, which support listening for eligible users, from hearing...
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From Product Features to Meaningful Listening: A B2B Lesson from the “Sounds of America” Campaign
HIA and HLAA’s “Sounds of America” campaign invites people to reflect on the sounds that connect them to home and community. For hearing-device brands and distributors, the initiative offers a...
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Hearing Market Growth Is Returning: What B2B Buyers Should Ask of Their Suppliers
Recent industry results point to improving demand, but growth can expose weak forecasting, change control, training, and support. Here are five questions B2B buyers should use to assess hearing-aid supplier...
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