業界ニュースとトレンド

A new study compared one prescription and five OTC hearing-aid models in 30 older adults using audiometry, speech tests, and real-ear measurements. Its modest scale and mixed endpoints offer a...

October’s hearing-protection campaigns create an opportunity for manufacturers and distributors to share practical, accurate education. The key is to distinguish hearing aids, which support listening for eligible users, from hearing...

A long feature list does not automatically help a customer choose. Hearing-aid brands can build clearer product communication by connecting verified functions to real listening situations, explaining limitations, and keeping...

A MED-EL-commissioned online survey across ten countries found that respondents most often valued hearing for communication and connection, while many felt society did not understand hearing loss well. For hearing-aid...

The 2026 Hearing Technology Innovator Awards span hearing-aid form factors, OTC products, processing, assistive technology and service delivery. For product teams, the category mix can help frame market questions—but awards...

Hearing aids are one part of accessible communication. Brands can create stronger customer journeys by coordinating amplification with captions, written guidance, support, and telehealth tools.